Crazy Nutrition whey protein powder

Why is Crazy Nutrition whey protein powder more expensive than others?

5 min read


23 Feb 2023

With the cost of living crisis looming, you are probably looking for places to tighten your belt (figuratively and maybe literally). This may have you looking more closely at your chosen protein and its cost.

You’ve probably heard the saying: “Your health is your wealth.”

And yes, your health should always be your number one priority and the last thing you sacrifice no matter how tough times get, which is precisely why taking a closer look at your health products is vital. You need to make every penny count. 

We know our whey protein powder isn’t the cheapest (although you’ll soon find out it’s actually not that much more expensive than most). And we intend to keep it that way. We will never sacrifice quality because your health is as important to us as it is to you. 

Instead, we will tell you exactly why it is worth paying a little extra for our whey protein powder (and how you can get it a little cheaper). 

How much does the average whey protein powder cost?

A quick google search will uncover a vast range of protein powders on the market, all at different price points. This article focuses on the cost of comparable products, i.e., whey protein powders with at least 20g of protein and around 100 calories per serving.

On average, standard whey protein powder costs between $32 per kg to $70 per kg. Remember, not all protein powders will be sold in kg bags/tubs, so check this out, as it may look much cheaper at first glance.

It isn’t always obvious why some are more expensive than others, particularly from the same brand. And often, this is down to the type of whey protein powder on offer. At Crazy Nutrition, we have just one high-quality whey protein product to keep things straightforward for our customers.

Some things to think about when you are looking at different types of whey protein: 

  • The protein content
  • The tub/pouch size
  • What types of (whey) protein it contains

They will all impact what you pay for and the value of the product. 

  • Related content: What is whey protein (and should you take it)?

  • Whey concentrate, whey hydrolyzed, and whey isolate

    There are three types of whey protein - whey concentrate, whey hydrolyzed, and whey isolate. 

    Whey concentrate has the lowest protein concentration (although the highest levels of other nutrients), whereas whey isolate has the highest protein concentration. 

    The higher the concentration, the higher the price. This partly accounts for the substantial range in the price described above.

    Crazy Nutrition whey protein


    You will find cheaper proteins out there, but be wary. Check the reviews and the nutrition content to ensure you know what you are getting. If the price seems too good to be true, it probably is.

  • Related content: Whey Concentrate vs. Whey Isolate: what’s the difference?

  • Casein Protein 

    Whey protein is one of the two milk-based proteins produced as a by-product of the cheese-making process. The other is casein protein, a very slow-release protein that has great results when taken before bed. 

    The slow-release mechanism makes for easier night-time digestion and aids muscle recovery while you sleep. A basic tub of casein protein powder is cheaper than whey protein powder, often costing $15-25 per kg.

    How much does Crazy Nutrition cost?

    We are crazy good, but not crazy expensive. Our TRI-PROTEIN formula contains 1kg of protein, equivalent to 33 servings per tub. 

    We stock three flavors - Vanilla, Chocolate and Salted Caramel, all of which come in at $69.99 per tub. 

    However, you can subscribe to receive TRI-PROTEIN on a regular basis, which saves you up to 30% on each tub. This means you’ll only pay $48.99 per 1kg tub, saving over $20 per tub. 

    Our subscription service is fully flexible - you can choose the regularity of your deliveries depending on how often you work out or how much protein you need. You can also cancel your subscription anytime, so we don’t tie you into contracts.

    Not only will you save money per tub, but by choosing how often you work out you can ensure you never run out of protein - keeping you on track for your goals. 

    Order your TRI-PROTEIN subscription here.

    So why would you pay more for our product?

    So, yes, Crazy Nutrition is more expensive than other whey protein powders on the market (although with the subscription discount, the pricing is very comparable). 

    But you get a big increase in quality for a slight price increase. 

    Our TRI-PROTEIN formula contains six non-GMO proteins, giving you a mix of whey protein concentrate, whey protein isolate and casein protein.

    Crazy Nutrition whey protein powder

    This allows the protein content breaks down in 3 phases for more energy and strength than regular whey, hemp, or soy protein formulas.

    We use the very best ingredients and scrutinize our supply chain to ensure everything we create gives you the optimal chance of success in the gym and during your recovery time.

     Bioactive Ingredients

    If it has the highest protein content, why don’t we just focus on whey protein isolate? 

    While this is true, converting whey concentrate into whey hydrolyzed or whey isolate reduces the concentration of important bioactive compounds. Whey concentrate better supports immune health and contains more antioxidants.

    The Crazy Nutrition TRI-PROTEIN formula gives you the best of both worlds - lots of protein and plenty of healthy extras.


    One of the main differences between the different types of proteins we use (whey concentrate, whey isolate and casein) is that they are absorbed by our body at different rates, meaning they release energy at different times. Some consider whey isolate the best in this instance because it is absorbed faster, meaning that the protein is available to our muscles more quickly after we consume the product.

    At Crazy Nutrition, we know variety is always best. The protein in our TRI-PROTEIN formula has different absorption rates, meaning our protein powder releases energy to our muscles at three intervals. This gives our body a steady energy flow throughout our workouts and recovery periods.

    Crazy Nutrition TRI-PROTEIN formula

    We know our community has a number of responsibilities and priorities. For most, purchasing an all-singing, all-dancing supplement regime is unfeasible. That’s why at Crazy Nutrition, we keep things simple and give you value for money.

    Our TRI-PROTEIN formula can be taken independently and is highly effective without other supplements. 

    Using our flexible subscription service will also help keep it affordable without compromising on quality. 

    Check out our TRI-PROTEIN formula here.